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INDONESIA
Tourism Reserch Journal
Published by Sekolah Tinggi Pariwisata Trisakti
ISSN : -     EISSN : 25989839     DOI : https://doi.org/10.30647
Core Subject : Education, Social, Engineering,
Education Social Sciences Transportation Other
TRJ Tourism Research Journal, ISSN 2598-9839 (online) is published twice a year in April and October by Program Studi Magister Pariwisata, Sekolah Tinggi Pariwisata Trisakti. TRJ Tourism Research Journal welcomes original manuscripts of scientific research result and actual case study, as well as ideas in tourism area.
Arjuna Subject : Umum - Umum
Articles 10 Documents
 1 
Search results for , issue "Vol 7 No 1 (2023): (TRJ) Tourism Research Journal" : 10 Documents clear
The Influence of Price and Instagram Social Media Promotion on Purchase Decisions at Rumangsa Coffee and Bakery, Hotel Ra Premiere Jakarta Linda Desafitri RB; Nurbaeti Nurbaeti; Fetty Asmaniati; Adam Rachmatullah; Valencia Andrea Atmadja
Jurnal Penelitian Pariwisata Vol 7 No 1 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i1.210

Abstract

This research aims to determine the influence of price and Instagram social media promotion on purchase decisions. The method used in this research is quantitative descriptive with multiple regression analysis using accidental sampling, while data is collected by distributing questionnaires with a Likert scale of 1 to 5. The population is all visitors who come to Rumangsa Coffee and Bakery at Hotel Ra Premiere Jakarta. The sample uses the Slovin formula of 100 respondents. The results of this study show that price and Instagram social media promotion significantly affect purchase decisions. The price variance of coffee in Rumangsa Coffee and Bakery provides a broader option for consumers with different preferences and budgets. It enriches the consumer experience with varying choices of coffee. Rumangsa Coffee and Bakery needs to improve Instagram promotion with exciting content, relevant hashtags, discounts, customer reviews, and promoting events or contests to increase visitors. This research implies that Rumangsa Coffee and Bakery needs to reconsider pricing and improve Instagram promotion to attract more customers and increase sales. This can be achieved by posting engaging content, using relevant hashtags, giving special discounts or promotions, posting customer reviews, and promoting events or contests related to their cafe. Keywords: Price, Instagram Social Media Promotion, Purchase Decision
Application of Ecotourism Principles in The Development of Marine Tourism in Sanur I Gusti Bagus Gopala Sulaksana; Hartanti Woro Susianti; Dewa Ayu Made Lily Dianasari
Jurnal Penelitian Pariwisata Vol 7 No 1 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i1.201

Abstract

The natural potential, strategic location and easy accessibility have made Sanur one of the most visited marine tourism areas. However, the development of marine tourism, in spite of having a positive impact, it also has negative ones, as it apparently harms the environment. This study aims to identify the extent to which ecotourism principles are applied in marine tourism product development efforts and programs in Sanur. This research is a descriptive qualitative research with the determination of informants through purposive sampling and snowball sampling techniques. Triangulation was also carried out as a test of data validity in this study. The results showed that overall the business and product development program of marine tourism in Sanur have implemented 5 principles of ecotourism according to Dowling. 3 principles that have been implemented well are Utilizing natural resources, Providing benefits to the community and Visitor satisfaction. However, the other 2 principles of ecotourism, namely nature-based and environmental education, still need to be improved in their application, in order to preserve nature which will ultimately establish sustainable tourism.
Analysis of The Economic Impact of Covid 19 on Performance Tourism Business Personnel in Belitung District Devi Valeriani; Dian Prihardini Wibawa; Rendy Rendy; Rianto Rianto
Jurnal Penelitian Pariwisata Vol 7 No 1 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i1.207

Abstract

This study aims to determine the influence of marketing, finance, production, human resources, creativity, and innovation on the performance of tourism business actors. This research is a quantitative descriptive study using simple random sampling. The population consisted of 18,591 business actors in the Belitung Regency, with a sample size of 100 using the Slovin formula. The partial results show that marketing and production have no significant effect on tourism business actor performance, while finance, human resources, creativity, and innovation have a significant impact. Due to constraints such as access, mobility, purchasing power, and societal fear, marketing does not affect tourism business performance. Finance affects the performance of tourism business actors by maintaining business liquidity, improving resilience, and providing access to financing for future expansion. Production activities do not affect tourism business performance as they focus more on service provision, optimizing marketing, financial management, and adjusting business models. Human resources significantly impact tourism business actor performance because skilled employees help maintain service quality, implement health and safety protocols, and adapt to changes. Creativity and innovation positively impact tourism business actor performance by creating new products, improving efficiency, and differentiating from competitors. Keywords: Marketing, Finance, Production, Human Resources, Creativity And Innovation, Tourism Business Actors Performance
Quality Visitor Experience On Post Pandemic Event: Evidence From The Event Of Jakarta Biennale 2021 I Made Adhi Gunadi; Yosi Erfinda
Jurnal Penelitian Pariwisata Vol 7 No 1 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i1.188

Abstract

The Covid-19 pandemic that hit the world at the beginning of 2020 has dealt a heavy impact on tourism activities globally, including the limitation of tourism events such as festivals or exhibitions. An adaptation step in organizing events by implementing added health and CHSE protocols create different visitor experience. This research then aims to examine the quality of the visitor experience at the Jakarta Biennale 2021 event as the first major art exhibition event to be held offline with the CHSE protocol. The quality of the visitor experience is reviewed in 7 qualitative descriptive dimensions of memorable tourism experiences, then the analysis is carried out using gap analysis. The findings show that the implementation of the CHSE protocol resulted in gaps in two dimensions of visitor experience (which are involvement and refreshment), but in general, does not reduce the quality of the visitor experience at the Jakarta Biennale event. As an implication, the implementation of the CHSE protocol can be continued and applied in the organizing of other events with some improvement. Keywords: Quality Visitor Experience, Tourism Experience, CHSE Protocol, Event Organizing, Post-Pandemic Event
Favorite Photo Spot for Models of Tourist Destinations and Trends for Tourist Selfies in Special Region of Yogyakarta Atun Yulianto; Erlangga Brahmanto
Jurnal Penelitian Pariwisata Vol 7 No 1 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i1.206

Abstract

The growth in the number of tourists to the Special Region of Yogyakarta by students or the current millennial generation is an opportunity for managers of tourist destinations to develop visual spaces that support tourists' desire to take selfies. The purpose of this study is to find out which photo spot models are most in demand by tourists. This study employs a qualitative descriptive method supplemented by a survey, with the photo spot model serving as the research object and a quota sample of 100 tourists who have visited Yogyakarta's Special Region. Data collection system for sampling using a simple random sampling method and polling technique. The results of this study are tourist interest in photo spots that combine nature and man-made in an outdoor tourist destination that has a mountainous landscape and cultural customs of the local community with their distinctive traditions. Keywords: Photo Spots, Selfies, Tourist Destinations
Satay as a Culinary Heritage of Indonesian Gastronomy Dodik Prakoso Eko Hery Suwandojo; Sri Handajani; Rosalina Nur Annisa
Jurnal Penelitian Pariwisata Vol 7 No 1 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i1.196

Abstract

Satay is Indonesia's gastronomic culinary heritage that needs to be preserved because it has excellent potential for tourism development. This aims to study the characteristics of satay and what is done to preserve satay as Indonesia's gastronomic culinary heritage. This research is qualitative descriptive. The data used are primary data obtained from direct interviews with 20 satay traders in Yogyakarta, ten chefs of 4-star hotels in Yogyakarta, and the Yogyakarta Special Region Tourism Office. Data collection techniques use interview, observation, and documentation techniques. Data analysis techniques in this study are reduction, presentation, data analysis, and conclusions. The results showed satay food as a culinary heritage of Indonesian gastronomy has a diversity of both types and flavors obtained from different ingredients, spices, and concoctions. Further development is needed to preserve satay so that it becomes culinary that is recognized as a world culinary heritage by publishing Indonesian satay reference books and web/blogs and actively promoting it as an Indonesian culinary destination at regional, national, and international levels. Increase the active role of the government and all stakeholders in Pentahelix in providing information and promotion to increase the popularity of satay as Indonesia's gastronomic culinary heritage. Keywords: Satay, Gastronomy, Culinary heritage, Preserved
Analysis of Memorable Tourism Experience on Behavioral Intention in Alamendah Tourism Village Titing Kartika; Emron Edison
Jurnal Penelitian Pariwisata Vol 7 No 1 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i1.205

Abstract

This study aims to determine the effect of memorable tourist experiences on behavioral intentions in the Alamendah tourism village. This type of research is descriptive and quantitative, collecting data by distributing questionnaires. The research population was all visitors to the Alamendah Tourism Village, with a total sample of 78 respondents using accidental sampling. The results of the study show that memorable travel experiences have a significant effect on behavioral intentions. In this study, a memorable travel experience can positively impact the behavioral intentions of visitors to the Alamendah Tourism Village, including the emotions involved when visitors have a positive experience. These visitors identify with the values ​​or norms that apply in the Alamendah Tourism Village. , Satisfaction of visitors who are satisfied with their travel experience, both the facilities provided services, and the overall tourist experience, environmental influences, visitors who are involved in an environment that supports positive behavior. Therefore, the Alamendah Tourism Village manager needs to provide a satisfying travel experience that encourages the positive behavior of its visitors. Keywords: Tourism Village, Experience, Memorable Tourism Experience, Behaviour Intention
Tourism and Creative Economy Entrepreneurs’ Resilience in The Covid-19 Pandemic in West Java Rifki Rahmanda Putra; Fitra Ananta Sujawoto
Jurnal Penelitian Pariwisata Vol 7 No 1 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i1.190

Abstract

This study aims to determine the impact of the Covid-19 pandemic on the economic conditions of tourism and creative economy entrepreneurs and to identify their efforts to survive the impact of the Covid-19 pandemic in West Java. The quantitative approach with a survey method was used by presenting data through a survey of 200 tourism and creative economy entrepreneurs in West Java and simultaneously conducting open interviews to dig deeper information from the structured questions on the survey instrument. The data analysis technique used is quantitative descriptive analysis. The results show that the pandemic has impacted tourism and creative economy entrepreneurs economically, from a decrease in income to a loss of income. Efforts to survive include innovating in their businesses, using their savings, and looking for new jobs outside the tourism and creative economy sectors. In addition, collaboration and assistance are needed in business safety nets, knowledge-sharing forums in online training, and developing operating standards for tourism businesses and the creative economy that adapts to pandemic conditions. Keywords: Creative Economy Entrepreneurs, Covid-19 Pandemic, Tourism Resilience, West Java Tourism
Interest in Visiting Leading Tourist Destinations in Jakarta Reno Catelya Dira Oktavia; Devita Gantina; Pusparani Pusparani; Filma Festivalia; Andhalia Liza Marie
Jurnal Penelitian Pariwisata Vol 7 No 1 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i1.209

Abstract

This study aims to determine the effect of tourist attraction, social media promotion, and accessibility on visiting intentions through tourist satisfaction. This type of research is descriptive quantitative with multiple regression analysis methods. This population is all visitors who come to leading destinations in Jakarta. The sample in this study was 150 respondents. The sampling technique used accidental sampling, which met directly with the researcher. The results showed that: (1) Partially tourist attraction, social media promotion, and accessibility have a significant effect on tourist satisfaction (2) Partially tourist attraction, social media promotion, accessibility, and tourist satisfaction have a significant effect on interest in visiting; (3) Partially, tourist attraction, social media promotion, and accessibility have a significant effect on visiting intentions through tourist satisfaction. Suggestions that can be taken into consideration are as follows: (1) Managers of leading tourist destinations continue to improve the best quality of service for tourists; (2) The Regional Government of the City of Jakarta continues to improve public transportation facilities that are well integrated. Keywords: Tourist Attraction, Social Media Promotion, Accessibility, Tourist Satisfaction, Visiting Interests
Local’s Participation in Evolving Gastronomy Tourism in Ubud and Beyond Pande Putu Wulandari; Ni Made Tirtawati
Jurnal Penelitian Pariwisata Vol 7 No 1 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i1.208

Abstract

The Ministry of Tourism has chosen Ubud to represent the UNWTO gastronomy destination prototype. The locals' involvement in creating an inclusive gastronomy destination deserves consideration because they have a significant stake and direct role in integrating its culinary characteristics to create a distinctive gastronomy destination. By evaluating the local's readiness and identifying the potential of its gastronomic features, this study seeks to investigate the locals' participation in developing gastronomic tourism in Ubud and beyond. Through interviews with key informants, such as local leaders, governments, organizations, and associated practitioners, and observations, this research determines the level of locals' participation by evaluating their readiness. In addition, interviews with local's representatives at 13 tourism villages in Ubud and beyond, who are members of BUMDes Bersama Gianyar Aman, were also conducted. Data analysis was performed through the Community Readiness Model approach and analyzed using qualitative descriptive analysis techniques. The results showed that the local readiness level is at the fourth stage. Even though it is still in the pre-planning stages, the locals are prepared to develop gastronomy tourism. The leadership dimension is primarily influencing the level of local's readiness. Meanwhile, the dimension of community efforts needs to be improved in responding to local's readiness by increasing involvement in various efforts. Keywords: Gastronomy Destination, Local’s Participation, Community Readiness Model, Tourism Village; Ubud.

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